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One of the questions we are frequently asked is why a company should invest in promoting their posts on Facebook . A quick answer is provided by a recent Hootsuite article : at the end of 2020, the average organic reach of a single post fell to 5.2% , compared to 5.5% in 2019 and 7.7% for the year previous. Organic reach is the number of unique individuals who have seen the post – without paid promotion – of your page on Facebook. The data therefore shows that fewer and fewer followers see our content organically , and have fewer and fewer opportunities to like, comment or share.

Let's see together what this change has brought to the platform. From the origins of Fac Norfolk Island Email List ebook to today Since Facebook was born , way back in 2004, the platform has changed its appearance and functions several times. Every year growing numbers of people have started to use the platform, sharing moments of their lives and commenting on other people's content. Currently, to give an understandable estimate, more than 1 in 3 people in the world are registered on Facebook and there is more than 30 billion pieces of new content every month . The use of this social network by companies has also evolved rapidly.

Having a Facebook page is no longer a prerogative of big brands: now, we could also find the page of our trusted greengrocer. It is estimated that within Facebook there are more than 80 million small businesses worldwide registered as Pages. Having a Facebook page is equivalent to saying "I exist as a business" . Furthermore, it is a free and mobile friendly service , which allows you to reach communities of users who may be interested in our products and/or services but who do not yet know us. It is also a way to simplify customer care , thanks to the possibility of chatting with users, sharing information or solving their problems.