Evangelization And now that you

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Call it) drawer. Only over time, we realize that from the moment a client closes business with you, he still needs to follow a clear and logical path until the moment he actually delights in your company and thus becomes a customer. promoter. And it is based on that that the marketing funnel was extended to contemplate these stages and enable companies to develop the customer's path after the purchase in a more practical way. ADVERTISEMENT Discovery, Decision, Decision, Purchase - Adoption, Retention, Expansion, Evangelization And now that you know this new concept, it's time to detail each of these moments. That way you will

have no doubts when it comes to complementing your client's day. Come on? The new marketing Jiangsu Mobile Phone Number List funnel Adoption or Onboarding Just like everything in life, from the moment your customer faces the novelty of your product, they will probably have a moment of wonder. And no matter how much research you've done on the subject before, at the time of "let's see" that thought always arises: "okay, but what about now?" Even though this moment is normal,





many of your customers cannot answer this question, standing still in the same place and, of course, your product will cease to be useful until the moment it is abandoned. And don't be fooled. This behavior is more natural than you imagine, especially when the initial excitement begins. And it is to overcome that difficulty at the beginning that the first phase exists, which we call adoption or Onboarding. At this stage, your company has to guarantee things: Reduce friction between the use of the product/service and the customer I completely understand that you thin