Community manager

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When to hire: Hire a social media analyst when you need to measure campaign success and business impact. This role is essential for businesses running large campaigns or those that need detailed performance reports to refine social media strategies and make data-driven decisions. Ideal for companies focused on growth and improving ROI.

Paid social media specialist
A paid social media specialist builds and optimizes social media ad campaigns across multiple platforms. They set campaign goals, define target audiences, create or collaborate on ad content, and run A/B tests to maximize ROI.

Your advertising specialist needs to understand how each social ad platform works, what content excels on those platforms, and the budget required to accomplish your goals.

When to hire: Hire a paid social media specialist when you have a large ad budget and a solid pipeline to handle incoming leads or customers. This role is crucial for businesses needing to maximize ad spend and scale quickly through paid social campaigns.


Community managers focus on listening to and engaging with your audience and mexican number lookup customers on social media. They are often considered the face of your company. They play a strategic role in developing customer relationships, increasing brand loyalty, and fostering a community spirit with your brand’s biggest fans and advocates. They handle tasks such as moderating content, responding to interactions, managing user-generated content, and hosting events.

Community manager skillsWhen to hire: Hire a community manager when your brand needs to build a strong online community and deepen relationships with your audience. This role is crucial for businesses with an active, engaged following that contributes to their brand awareness and reputation. It’s particularly important for larger brands that use social media as a customer success or service platform.



Learn more about what a community manager does →

Bonus: The extended cross-functional team
Besides core social media roles, the best brands work as cross-functional teams involving people from all departments. These team members can play an important role in your social media workflows. For example: