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It is just a figurative example of my text, which is supposed to rank for “Image SEO”. So I can simply call this example image for an image URL like this: image-url-example.jpg As an alt attribute I would then become a little more meaningful, but also not as meaningful: “Green single tree in meadow with blue sky with shadows” But more like this: “Tree in a meadow with a blue sky” In our case, I don't want to rank for the image, so I named the alt attribute like this: “Example image for alt attributes and image URLs” Of course, in this post I tried to do everything right.
The rest of this text is also a best practice example. You can look at the other alt attributes Special Data in the source code – or you can use a browser plugin like “ Web Developer ”: Show alt attributes with Web Developer Image size & versions Images that are too small will be disadvantaged in the image search. This is one of the reasons why we always use full-width images. Nevertheless, loading time also plays a role in SEO: You should of course only include images as large as they are displayed. It therefore makes sense (also for image SEO) to store the image in different versions depending on the screen size (keyword “responsive images”).

You should also pay attention to the format, because tall images are displayed larger in mobile image searches. Image formats in image search mobile vs. desktop Depending on whether you want to attract more attention on mobile or via desktop, you should choose your image format. In advance, I discussed image size with Martin Missfeldt, the most recognized image SEO guru. For him, “image size is only a minor factor that comes into play when all important image ranking factors are almost equally good (in theory)”. Multiple use Image SEO is the only area where duplicate content is actually positive: If the same image is used in different places and by other websites (whether in the original or as a copy), this is a positive signal.
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