How to Save on SMS-sending – alternatives with high conversion

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A few years ago, the main tool for promoting business was SMS-mailing. They were used by almost all companies: small nail salons, large banks, real estate agencies and all kinds of stores. According to statistics, 68% of people in the world have mobile phones to which you can send SMS-mailing.
Now the tools for direct communication with customers are changing. In a crisis, the business is looking for more convenient, simple and profitable ways to interact with customers who do not cause irritation and bring real results.
We will understand why mass SMS mailings are unprofitable, and consider alternative options with a higher conversion.

    The material is prepared by the Revvy service, which helps local businesses to promote on maps and attract new customers.

The disadvantages of SMS-mailings to promote business
Low opening. According to the shopify website design  Esendex study, the opening of SMS messages reaches 94%. However, most people run fluently on the list of received messages, not devonritn to the essence.
High cost. The cost of one message is 2-3 rubles. But specialized services for mass mailings offer prices from 0.38 rubles per SMS. At the same time, the conversion of such an instrument often does not justify high financial investments.
Limited functionality. In one SMS you can add a limited number of characters: 160 - in English or 70 - in Russian. Also, you can not attach photos, videos, buttons and other current file formats to SMS-mailing.



With all the disadvantages, advertising SMS-mailings are still in demand. If you are interested in more modern and effective tools, below we will tell you how to make a mass mailing, which will really be watched.
4 alternatives to mass SMS mailings
Emails
According to statistics, in 2022, about 4.14 billion people used e-mail. People send almost 300 billion emails a day, and every year their number grows, despite the emergence of other communication channels.
The average opening of Email-mails in the world is 20%. This indicator is highly dependent on the business sphere. For example, in the financial sector, the opening rate is higher – about 28%.
With a fairly high, in comparison with SMS, the indicator of opening, the conversion of emails on average varies from 1-2%.
The average cost of SMS-mailing for 500 messages: from 500 rubles.