Coaching for Business

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Coaching in business culture is becoming widespread. If at first coach-trainers were only on staff in foreign companies, now large Russian corporations allocate funds for a full-time or hired specialist.

The Origins of Coaching
This phenomenon first appeared in sports. Harvard scientists found an explanation for the old Russian proverb "Fear has big eyes" as the source and reason for the defeat of physically strong and trained athletes: when entering a competition, a person does not see a real opponent, but only his idea of ​​him, his strength and capabilities.

The function of a coach  is to help people around them see their real abilities, find ways to overcome their fears and opportunities for victory.

Coach, psychotherapist and business trainer - similarities and differences
Is there a need for an additional specialist if the company has a full-time and third-party psychologist/trainer for employees? Yes!

All three professions work in the same direction, using different methods to achieve results:

• A psychologist and psychotherapist put the client’s personality first, identify problems and personality traits that hinder career growth. Psychology assesses personality traits, helps to recognize and correct shortcomings;

• A business trainer does not delve into the inner world. His task, like Pavlov's, is training and developing the desired behavior. Trainings teach how to answer customer questions, how to talk about products, how to smile, say hello, and react to negativity. The practice of business trainings forms a stable chain-reflex in clients: stimulus-reaction.

• A coach does not pull problems out of the subconscious, but also does not “drill” for a result, does not impose his practical skills; allows everyone to develop in their own direction, taking into account individual characteristics.

The coach’s task is to help the client find their own path to achieving goals, solving problems and career growth, based on their personal “baggage”.

A person initially has everything he needs to achieve his goal. There is no need to develop additional skills or learn anything. The main principle of the work is to change the client's thinking: virtual phone number service switching from focusing on past failures to achieving future success, he will do the rest on his own.

Life coaching in business
Work with clients is carried out from the position of "putting your life in order". Personal problems of employees are directly related to work. Family troubles, conflicts at home, financial difficulties - affect the employee's performance. As Abraham Maslow emphasized, first of all, a person needs safety, satisfaction of physiological needs, interpersonal relationships. And only after satisfying these basic needs, a person begins to strive for recognition and professionalism.


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Result of working with a coach:

There is an understanding and comprehension of events in life, relationships in the family, in a career;
The client learns to understand and accept himself;
Trust in oneself and the world around one appears;
Internal reserves are opened up to achieve the goal, demonstrate flexibility and efficiency in analyzing the business environment;
Subjectively biased, stereotyped perception disappears and is replaced by openness to the world;
Ease and efficiency of decision making appears;
Well-being and performance improve, psychosomatic disorders disappear;
After individual life coaching, the client solves his life problems and becomes an efficient and attentive employee.
Business coaching for company owners
Business owners and managers need regular communication with a coach. Constant pressure from problems, attempts to combine personal life and career, interaction with different, sometimes unpleasant, people - leads to the emergence of narrow-mindedness, chronic distress and the "squirrel in a wheel" effect.




The coach responds to requests:

Why is my business not growing efficiently enough?
How to find time for loved ones if you are constantly in a rush at work?
Why don't all my projects become successful?
How to overcome doubts when making decisions?
Can you help me get rid of constant stress?
Business coaching for business owners restores self-confidence, objectivity of assessment and flexibility in decision-making. It teaches to rely on your strengths as a manager; to avoid conflicts and mistakes caused by fear or behavioral stereotypes. It allows you to see the difference between the current, imaginary and desired state of the company; to discard subjective assessments, doubts, far-fetched obstacles in making management decisions; to learn to delimit work and personal space; to effectively plan strategy and tactics in the development of the company; to perceive employees, clients and partners without the "distorting mirror" of your own stereotypes; to develop self-confidence and confidence in the result; to learn to quickly and clearly respond to changes in the market, in business, in the country; to steadfastly overcome failures and blunders, gaining experience from them, and not negative emotions and self-doubt; to build and consistently develop a motivational concept for personnel, tolerantly communicate with people with different communication styles, different levels of needs and value systems.


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Career coaching
The career coach's clients are middle-level managers who have realized that they are not satisfied with their current position and that something is missing to move up the career ladder.

Typical requests:

I work no worse than others, but the promotion is given to someone else;
Tell me what position would suit me, in what direction should I develop;
Why am I not perceived as a leader worthy of a leadership position?
Learn how to properly present professional skills so that your resume will interest potential employers.
As a result of working with a professional coach:
Identifying the client's strengths and weaknesses;
Analysis of communication problems with others, mistakes in building relationships in the workplace;
Selection of the area of ​​application of the manager’s personal characteristics when searching for the optimal vacancy;
Defining a strategy for professional growth;
Search for the manager’s “weak points” and ways to compensate for or eliminate them;
Analysis of obstacles to career advancement and development of ways to overcome them;
Creating a personal resume, taking into account the client’s individuality, to attract the right employers;
Restoring a person’s faith in themselves, in achieving success in their career, “throwing off the ballast” of past failures and the fears associated with them.
As a result of career coaching, the manager begins to better understand himself and those around him, sets clear and achievable goals instead of “I want to be a boss,” and learns to plan his steps toward building a career.

How to choose a business coach for your organization

Before turning to an outside coach or hiring a full-time one for your company, you need to read their recommendations, evaluate their experience in coaching and related industries: personally communicate with former clients; make sure they have the appropriate educational documents, and certificates in the Coaching Association databases.