Cover events as they happen (and archive the best moments)

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Tip: Use authentic, unpolished content here — polished marketing list of indian phone numbers materials can actually work against you when building trust.

Educate your audience
Position your brand as a helpful resource by teaching, not just selling:

Create clear, valuable how-to guides
Share insider knowledge about your industry
Offer expert tips that make followers' lives easier
Build resource collections they'll want to save
Instagram Highlights cover images - Educate your audience



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Tip: Think about common questions or challenges your audience faces, and create Highlights that directly address them.

Keep things fresh
While most Highlights are evergreen, you'll want some dynamic content to keep followers coming back:


Rotate seasonal collections in and out
Feature limited-time offers that create urgency
Show how your community engages with your brand through UGC
Instagram Highlights cover images - Keep it fresh

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You can always adjust this framework to fit your unique brand and audience. The key is maintaining a clear purpose for each Highlight while telling a coherent brand story.

7. Track what actually works
Let's break down how to track your success without getting lost in spreadsheets. The core Highlights KPIs include:

How many people tap forward (are they eager for more?)
Where do they exit (did something turn them off?)