Why companies use owned media

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Create attractive articles that will be spread through earned media. Why companies use owned media Next, I will explain why owned media is used by companies. Inbound marketing is needed Outbound marketing has become less effective Inbound marketing is needed Owned media is a type of "inbound marketing." Inbound marketing is a strategy that aims to get users to voluntarily seek out your company's products and services . inbound marketing Typical examples of inbound marketing marketing SEO (Search Engine Optimization) Owned media (blog) SNS Seminars etc. Also, within inbound marketing, content marketing, which involves transmitting attractive content , is said to be particularly effective.


The relationship between owned media, content marketing, and inbound marketing list of phone numbers Owned media is a representative form of content marketing. Users search for solutions to their problems and visit companies' owned media. As a solution, when users learn about a company's products and services, they will think ``I want to buy it'' or ``I want to apply for it.'' content marketing So why is inbound marketing now in demand? This is because the effectiveness of "outbound marketing", which has traditionally been mainstream, is waning . Next, I will explain why. Outbound marketing has become less effective Outbound marketing is a strategy in which companies approach users .



outbound marketing Representative examples of outbound marketing TV and radio commercials Newspaper and magazine commercials direct mail Visiting sales and telephone sales (telemarketing) Display advertising (banner advertising), etc. The main reasons why outbound marketing is becoming less effective are: Why outbound marketing has become less effective Some users find advertisements intrusive. User values ​​and lifestyles have diversified The number of cases resulting in a purchase through door-to-door sales is decreasing. Some users find advertisements intrusive. Have you ever been engrossed in watching TV or radio and a commercial breaks in the middle of the program, making you feel stressed? Especially in the world of the Internet, many users dislike advertisements .