Research relevant keywords

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The second main part of SEO concerns on-page SEO. This covers things on your website that help improve how your content ranks on search engines. A large part of this involves researching which keywords your target audience is searching for, then incorporating these into things like written content, page titles, meta-descriptions, and HTML tags. By doing this, buyers will be much more likely to find your website in search results.


Consistently creating informative blog posts that incorporate deutschland phone number keywords your target audience is searching for is the basis of any inbound marketing strategy. By doing so, you can both establish your brand as an authority for a given topic and greatly increase the visibility of your website online. When looking for ideas for blog posts, you should think first and foremost about the pain points of your buyer personas and how you can address those.




Sharing the content that you create on different social media platforms will give it a much greater reach. If users find your content valuable, it can also significantly increase traffic to your website. You should focus your efforts on the social media platform that is most used by your ideal customers. For most B2B companies, this will probably be LinkedIn or Twitter, or a combination of the two.