They create a visual impact of the population learns better visually,

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An example of this is an infographicstyle video , in which moving graphics and text are used to explain a concept. In short all animations are videos, and all motion graphics are animations But not all animations or all videos fall into the motion graphic category . Why use Motion Graphics The main advantages and uses of Motion Graphics. The motion graphics technique has gained increasing popularity in the field of digital marketing, due to its versatility and the ease with which it can be applied in various scenarios. Below we present the main advantages of using motion graphics in digital marketing and video marketing campaigns.

They attract consumer attention According to a Microsoft study , peoples attention span Algeria WhatsApp Number is eight seconds, so we have very little time to convey our idea to the consumer. Motion graphics are a great way to attract the attention of our audience. According to a study published by Facebook , just ten seconds of interaction with an ad containing motion graphics is enough to increase brand awareness in viewers . They create a visual impact   of the population learns better visually, and according to recent studies , people retain up to  of a message transmitted by video, versus only  in text form. Illustrations and moving graphics help people increase retention of the message, as well as making it interesting to them. They help convey complex ideas Many times, a static graph or infographic is not enough to explain a very complex idea, especially when we take into account the previous point. Motion graphics are an excellent alternative to take the audience by the hand, explaining a complex concept little by little and making it easy to understand.





Increase engagement Video content has proven to give better results in terms of engagement on different social networks. For example, Twitter has reported that tweets containing GIFs have  more engagement than traditional text. Likewise, videos have been found to be shared  times more than images and texts combined . The three types of motion graphics Whether you want to motivate your audience to take an action, explain a service or concept, or increase your conversion rate, there is a special type of motion graphic for each purpose. Although there are many styles, motion graphics can be classified into three different types Emotional The main objective of this type of video is to create an emotional response from the audience, whether positive or negative.