The comeback We love stories in which the protagonists

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Have you had contact with people who could be potential customers and inspired you to start a business? You should ask yourself all of these questions before writing your founding story and choose your protagonists accordingly. Which classic narrative pattern can I base my founding story on? Stories need an arc of suspense. The long-running narrative form is the heroic story, as Julian also presents it in his article about storytelling: exciting stories in online marketing . Your personal story can be presented very well and is still exciting for the reader to read.


In addition to the hero story, there are also other variants of storytelling that are part of the hero Special Data story or to which you can adapt your narrative pattern: Overcome the “monster”. A hero sets out to defeat evil - a classic story that is an integral part of literature and films. In relation to your founding story, the “monster” can be a grievance that you want to combat with your company. This is how you can position yourself as a charismatic visionary. But it can also be about your own “monster”, such as breaks and failures in your career and when starting a business. The search The search is also an integral part of the classic heroic epic.




Your mission is to achieve what you are looking for, here the founding of your company. To do this, you have to go out and ideally overcome one or two hurdles. “Meet the Guru” story Is there anyone in your story who helped you solve a problem on your journey to starting a business? This guru has passed on his or her knowledge to you and now you pass it on to your customers. In this way, your customers are integrated into the story in a very clever way. manage to make a comeback, such as Steve Jobs' return to work at Apple in 1997 , around 12 years after he was fired.